Viessmann's trade fair presence inspires visitors with innovative consultation and dialog formats, a sustainable stand concept and makes them part of the staging with the dynamic “Family Picture”.
To design the trade fair stand as a working tool for various requirements and tasks and at the same time make the Viessmann trade fair motto tangible.
Visible integration of the Viessmann trade fair motto “A Family for Positive Change” as the core of the trade fair presence in all sub-projects.
Concept, planning, design, software development, realisation
How can the climate protection targets in the building sector be achieved? This question is the focus of the International Sanitation and Heating Trade Fair (ISH) 2023. Viessmann’s answer: this can only be done together, in partnership and as a family. The motto of the trade fair appearance is therefore “One Family for Positive Change”. On the approximately 1,700 square metre stand, the company presents itself as a technological pioneer and committed partner: with pioneering heat pump technology and innovative dialogue and consultation formats. Visual highlight: the “Family Picture” on the 42-metre LED screen. For this, a photo team creates portrait photos of trade fair guests at various stations. The individual portraits are added to the dynamic, growing “Family Picture” in real time.
"It is always a magical moment when the team's months of work become tangible and can be experienced in reality! We have translated the openness and innovative strength of our client into a special experience. With visitor participation, interactive knowledge transfer and hybrid experiences, we have reached the next evolutionary stage of live communication."
Sibylle Schneider
Project management
The idea of “positive change” is also clearly pursued in the four trade fair focal points “New Construction”, “Modernisation and Heat Pumps”, “Modernisation Hybrid” and “Commercial and Municipalities”. The main themes are presented at the four explainer stations designed by Atelier Markgraph. This is where Viessmann experts show how products and solutions contribute to the energy transition in practice, supported by animated screen presentations.
In the partner services area, trade fair guests can find out about the VPlus partner programme and Viessmann’s range of digital services. In dialogue with the experts, partners learn about new products and find solutions for their individual challenges. In addition, the “Family Forum”offers several live lectures daily on topics related to the energy transition.
The planning of the exhibition stand is based on the motto “Reduce. Rethink. Reuse.” As a result, material requirements are greatly reduced and the reuse of used materials is taken into account from the outset. Floor coverings are reusable and recyclable. The modular system enables flexible use of the furniture even beyond the trade fair. In addition, much of the furniture comes from the Viessmann restaurant in Allendorf. The stand is planted with seasonal plants such as cedars and pines, which come from a regional tree nursery.
Regional, seasonal and local - this also applies to the catering concept on the Viessmann stand. The products of all food partners for the catering come from the region. The visitors can quench their thirst with the signature drink, a specially developed apple spritzer with apples fromHessian orchards.
Highlight of the trade fair evenings: the 50-metre-long “family table”, where guests and partners can end the day together with newly interpreted Frankfurt cuisine.