Digital-analogue toolbox: The new TV set design offers the classic ZDF sports formats a “media fan curve” and leads the TV icons into the future.
Create a visually and technically contemporary set-design that continues to persuade with its approachable atmosphere.
A technologically forward-looking, multifunctional tool box that will fulfil the requirements of audience-oriented TV sports journalism for years to come.
Concept, planning, project management
Their shape and arrangement is derived from a typical stadium motif: the waving scarves in the stadium terraces. Thanks to the 360° arrangement of the LED swarm and an additional grandstand, the live audience as well as the spectators at home have the feeling of being right in the middle of the action.
The entire set can be easily assembled and disassembled on a weekly basis. For the individual challenges of each show, the stage can be expanded in no time at all.
Through the hybridisation of digital media and physical experience space, a studio design has been created that gives ZDF sport a distinctive, recognisable appearance, even in on-air design.