Frankfurt am Main, 23 March 2016 – Under the title ’Alles Neu’ (All New), the Museum für Angewandte Kunst is showing a comprehensive retrospective on the importance of graphic design and typography in Frankfurt am Main from 24 March onwards. Some 1,000 historical exhibits denote milestones of modern visual design from Frankfurt, from the 1920s to the post-war period. These are complemented by twelve contemporary interventions in the form of statements by twelve design agencies that work from, or began in, Frankfurt. These twelve ‘visual breaks’ show the entire spectrum of Frankfurt design, from hand-printed ink to RGB LED, from self-reflecting spectral samplers to clear statements, and from the poetic to the decidedly humorous.
The exhibition design by Frankfurt’s Atelier Markgraph provides a fitting framework for the entire spectacle. The colour scheme is black, white and silver. The type font used consistently throughout is Futura Bold. Probably the best-known font from Frankfurt am Main, it was created in 1926 by designer Paul Renner, in collaboration with architect Ferdinand Kramer. The exhibition also features large-scale zooms of individual works. These include a Frankfurt Adler typewriter, racy pictograms from the 60s, and style-defining letters such as an ’f’ in three different versions – Gothic, FAZ (newspaper) and Front Page. Front Page in particular spans an arc to the present day. It was Frankfurt’s answer to David Carson from the west coast of the USA, and stands for disruptive design beyond conventions – an experimental breakout by a new generation of designers for whom computers are now the tools. The twelve contemporary Interventions pick up the thread with matte silver picture maps that are deliberately reminiscent of the colour of a MacBook: ’Silver Stages’ for desres, Sandra Doller, Double Standards (Chris Rehberger), hauserlacours, KM 7 (Klaus Mai), Eike König (Hort), Meso, Pixelgarten, Saasfeé, Schultzschultz, Markus Weisbeck (Surface) and Vier5.
Alles neu! 100 Years of New Typography and New Graphic Design in Frankfurt am Main
24 March – 21 August 2016
Matthias Wagner K
Prof. Dr. Klaus Klemp and Prof. em. Friedrich Friedl, Peter Zizka and Matthias Wagner K (contemporary content)
Museum Angewandte Kunst, Schaumainkai 17, 60594 Frankfurt/M.
Tue, Thur – Sun: 10 am – 6 pm, Wed: 10 am – 8 pm
Regional Arts Council (Kulturstiftung der Länder), Arts Council Hesse (Hessische Kulturstiftung)