Spatial communication is a fast-developing arm of brand, product and topic communication. It involves choreographing architecture, digital media, moving images, visual communication and exhibits to create intensive, memorable experiences. Brands and companies use this intensity to engage with their customers and guests on all sensory levels.
We develop design processes for products and brand communication in both analogue and digital spaces. Our work is based on the insight that perceptions and expectations are constantly changing. The questions we address are multidisciplinary, and range from the impact of digitalization through social changes to the deep upheavals in companies and markets.
Atelier Markgraph was founded in 1986 by Meinhard Hutschenreuther, Roland Lambrette and Rolf Engel. Intuitively, they invented the ABC of modern three-dimensional communication. The founder trio, was joined by Christoph Meyer between 1996 to 2004, and has since been extended by the specialist expertise of Lars Uwe Bleher and Stefan Weil. As an international agency for spatial communication, we now look back on 30 successful years. Tom Schubert joined the management team in 2015.
CORPORATE AND CULTURAL SPACES
We design spaces. Spaces that communicate, and which encourage communication. Spaces for brands and institutions, corporations, SMEs, startups, exhibition houses, museums and institutes. Our three-dimensional architectures and dramaturgies stimulate people to interact with topics, products, fellow visitors and users alike. On footprints from 2 to 12,000 square metres, we design scenographies for temporary and permanent events. When creating solutions we co-develop the central messages with our clients, then distil them into intensive experiences. These take the form of exhibitions, showrooms, visitor centres and trade fair booths that mesh seamlessly with senders’ cross-media communication activities, and extend them perfectly.
We begin each project by deriving our concept and design work from the specific content involved. The multi-layer themes we delve into range from an exhibition on Arthur Schopenhauer to a museum for modern electronic music, and a lead fair for the inventor of the automobile. We also strive to understand our clients’ motivations and goals clearly. The more we learn about our counterparts, the better we can transfer the subject matter to the communicative spaces we design.
Content and messages are compressed into concepts and transferred into three-dimensional designs in an interdisciplinary process that involves a team of experts from various fields. We are architects, designers, editors, strategists, communication specialists, technicians, concept designers, project managers, developers, film producers, scientists and more besides. A wide network of studios, offices, colleagues and freelancers rounds off our internal skill pool. This flexibility enables tailor-made collaborations on projects of different scales.
While our projects are real, many of them involve a highly complex virtual level. The experimental, explorative aspects of design have changed, or rather grown. 3D printing or processing now permits fast prototyping, while engines such as Unreal or CryEngine permit visual previews of work designed for the real world. Physical space is now extended digitally. Global locations are networked. Crossovers can be simulated between the virtual and digital worlds. The Internet of Things is fast becoming a reality. We link our projects to digital devices that offer everything from pre-visit information to on-site tracking and extra content layers for smart phones.
We want our work to inspire people about the topics we have explored. We want people who visit the spaces we design to feel that their experience was worthwhile and memorable. We want our clients to be proud of what we achieve together. When we ask whether we astonished and fascinated people, we want the answer to be yes.